The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Stunts & Activations
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX Category: Stunts & Activations
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple Category: Stunts & Activations
Cheat on Your Cheeseburger
Agency: Leo / Toronto + MERCHANT / Toronto + Outsider Editorial / Toronto + Fort York VFX / Toronto
Client: Pizza Hut Canada Category: Stunts & Activations
Oreo Empire
Agency: Dentsu Creative / Chicago
Client: Mondelēz International / Oreo Category: Stunts & Activations
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Stunts & Activations
Casket Cooler
Agency: YETI / Austin + Liquid Death / Los Angeles
Client: YETI x Liquid Death Category: Stunts & Activations
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Stunts & Activations
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Stunts & Activations
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Stunts & Activations
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Stunts & Activations
Award:
2025 Social Media Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Stunts & Activations
Annual ID:
OS25_SM047M
Award:
2025 Social Media Merit Award
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Stunts & Activations
Annual ID:
OS25_SM048M
Award:
2025 Social Media Merit Award
Agency:
DSB + Accenture Song Nordics
Client:
DSB
Title:
The Techno Train
Category:
Stunts & Activations
Annual ID:
OS25_SM049M
Award:
2025 Social Media Merit Award
Agency:
Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client:
Apple
Title:
Severance - The Cube
Category:
Stunts & Activations
Annual ID:
OS25_SM050M
Award:
2025 Social Media Merit Award
Agency:
Leo / Toronto + MERCHANT / Toronto + Outsider Editorial / Toronto + Fort York VFX / Toronto
Client:
Pizza Hut Canada
Title:
Cheat on Your Cheeseburger
Category:
Stunts & Activations
Annual ID:
OS25_SM051M
Award:
2025 Social Media Merit Award
Agency:
Dentsu Creative / Chicago
Client:
Mondelēz International / Oreo
Title:
Oreo Empire
Category:
Stunts & Activations
Annual ID:
OS25_SM052M
Award:
2025 Social Media Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Stunts & Activations
Annual ID:
OS25_SM053M
Award:
2025 Social Media Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Le Gollé
Category:
Stunts & Activations
Annual ID:
OS25_SM054M
Award:
2025 Social Media Merit Award
Agency:
YETI / Austin + Liquid Death / Los Angeles
Client:
YETI x Liquid Death
Title:
Casket Cooler
Category:
Stunts & Activations
Annual ID:
OS25_SM055M
Award:
2025 Social Media Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
IKEA
Title:
Sleepfluencers
Category:
Stunts & Activations
Annual ID:
OS25_SM056M
Award:
2025 Social Media Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Stunts & Activations
Annual ID:
OS25_SM057M
Award:
2025 Social Media Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Stunts & Activations
Annual ID:
OS25_SM058M
Award:
2025 Social Media Merit Award
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Stunts & Activations
Annual ID:
OS25_SM059M
Award:
2025 Social Media Merit Award
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Stunts & Activations
Annual ID:
OS25_SM060M